What is the relationship between China's No. 1 mineral water 5100 and railways?

Introduction What is the relationship between China's No. 1 mineral water 5100 and railways? China Railway Express is a logistics company directly affiliated with China Railway Corporation. The strategic cooperation alliance between Tibet 5100 and China Railway Expre

What is the relationship between China's No. 1 mineral water 5100 and railways?

China Railway Express is a logistics company directly affiliated with China Railway Corporation. The strategic cooperation alliance between Tibet 5100 and China Railway Express began in August 2007.

At that time, the two sides signed an agreement that China Railway Express would shoulder all purchasing logistics tasks. and sales of 5,100 Tibet Bingquan mineral waters and would act as a general distribution agent in the railway system and be responsible for its sales in the railway system, order, settlement, warehousing, distribution, after-sales service, management of channel access and management.

Since 2014, the relationship between Tibet 5100 and China Railway Corporation has changed slightly. Tibet 5100 said in its annual report that regarding the mineral water business, because it did not supply bottled mineral water to China Railway Express in the first half of 2014, the annual supplyIt was 30,151 tonnes, a decrease of 19,849 tonnes compared to 2013. In 2014, bottled mineral water sold to China Railway Express accounted for 13% of the group's total turnover, down 28%. % compared to the previous year.

Detailed information

It is undeniable that using high-end vehicles such as trains to sell high-end products such as water mineral from glaciers is a good deal. Creativity. As the high-speed rail network improves, more and more products will reach target customer groups through this channel in the future, which will provide opportunities for market-oriented railway reform.

What is debatable is that there are many premium mineral water brands. Why is Tibet 5100 the best among premium mineral water brands? The financial report of Tibet 5100 shows thathe purchasing volume of China Railway Express once accounted for more than 80% of the company's revenue when it was listed, and it still exceeded 60% in 2011. In other words, Tibet 5100 was able to grow rapidly thanks to to its parasitic advantage for the rail system.

Foreigners do not know why Tibet 5100 can be supported by railways and how deep the water is. But what is certain is that this type of parasitism does not meet the fundamental interests of the majority of tourists.

China Net - Three questions about the mystery of the 5100 railway mineral water: How deep is the “parasitic” monopoly water?

China Economic Net - What to do after high-speed travel railway stops giving free mineral water to Tibet 5100

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Yes, Jingtian Baisuishan is affiliated with Shenzhen Jingtian Food and Beverage Co., Ltd.

The company was established in Shenzhen in 1992.It is a group company specializing in the production and operation of packaged drinking water. It owns Shenzhen, Guangzhou, Huizhou, Jiangxi Yichun, Fujian Putian, Xiamen, Jiangsu Nantong. , Tangshan Qianxi It has more than ten independent subsidiaries and several large-scale production bases, equipped with nearly 50 Krones integrated filling equipment imported from Germany.

Jingtian insists on building a modern production base, designing innovative and fashionable packaging containers and producing excellent quality products, to promote the continuous progress of 'business. Jingtian Company has always regarded product quality as the source of brand development, fully implements ISO22000 and HACCP quality and safety management systems, and at the same time attaches great importance to providing its customers with efficient and high-quality services.

Detailed information:

Jingtian Baisui Mountain “Nobles in the Water” Route

Since the source of water, Baisuishan has laid the foundation for development. But based on water quality alone, Baisuishan still cannot gain an advantage in the bottled water market with many brands. People still recognize well-known brands such as Wahaha, Nongfu Spring and Master Kong. How to stand out from the many brands has become the development goal of Baisuishan.

At that time, in the bottled water market, most market prices were 1 yuan, which was suitable for the general public. However, Baisuishan created by Zhou Jingliang wants to create high-end bottled water to differentiate it from other brands. Therefore, Baisuishan insists on taking the path of water cultivation, so that ordinary bottled water can be filled with aaristocratic atmosphere in an instant.

In external interviews, Zhou Jingliang repeatedly emphasized that "what we sell is not only water, but also water cultivation." The first advertisement launched in 2013, featuring an old man and a young girl and a bottle of Centennial Mountain, gave people a shocking visual impact, and the advertising story contained in it is even more interesting. For a time, the name of Baisui Mountain, a noble mountain in the water, spread quietly among the public, and it became famous for a while.

Reference Source: Jingtian Baisuishan Official Website - Company Profile

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