It doesn't matter where the head office is located, what matters is the popularity of the brand. Do you know where the Coca-Cola headquarters are located? Not everyone in the village drinks Coca-Cola, so you need to find your demand points. Personally, I think the brand effect of Aesthetic Beauty Salon is pretty good, especially the word of mouth effect in Beijing.
This will also have a publicity effect, which is better than being famous in a certain village.
But these are just personal opinions. If you want to join, you still need to carry out on-site inspections and visit different companies to compare. The south's best include Shangyi, Yongqi in Shanghai and the birthplace of Hubei. They are all very good. Check them out and see which one is right for you.
But in the final analysis, the most important thing is your own business acumen. If you're good enough, you can do it yourself-even and you can even save franchise fees. Maybe even have your own brand.
An objective assessment, I hope it can help you.