Seeking Multi-Category Growth, JD.com Launches Online Platform for Green Building Materials

Introduction Seeking multi-category growth, JD.com launches online platform for green building materials. As urban and rural residents' requirements for housing functionality, quality and comfort have improved, green and low-carbon building materials have become a ne

Seeking Multi-Category Growth, JD.com Launches Online Platform for Green Building Materials

As urban and rural residents' demands for housing functionality, quality and comfort have increased, green and low-carbon building materials have become a new consumption trend. JD.com consumption data shows that the compound growth rate of products such as intelligent toilets, energy-saving light sources, environmentally friendly paints and all-solid wood furniture has exceeded 45%. over the last three years.

He Chao, general manager of the Home Business Department of JD Retail Group, said that JD Home currently offers more than 200,000 green and environmentally friendly products, ranging from home furniture to upholstery. to hard furniture. All categories. JD Home will also work with partners to continue to optimize the green supply chain, aassist the development of high-quality ecological building materials enterprises and promote the popularization of ecological consumption concepts. “Through increased promotion of eco-friendly products, the company plans to help consumers. achieve a total of 1 billion kg of carbon reduction"

During the "6·18" period of this year, JD.com launched the "Green Plan » to label energy-efficient homes. appliances, green foods and other “green” products. Consumers who purchase products with the “green” label can not only benefit from preferential prices, but also accumulate points through the “Green Points” account system and participate in various activities.

Judging from the personal data of JD.com's new department store on "6`18", users' enthusiasm for green consumption has been fully released . During the firsters 28 hours, the sales volume of water-saving toilets with the "water efficiency" logo increased by 180% over the previous year, the sales volume of green and eco-friendly latex paints environment increased by 100% compared to the previous year. , and the sales volume of LED energy-saving lamps, solar lamps and energy-saving water pump lamps increased by 100% year-on-year. The transaction volume of Nature Flooring's carbon-neutral green products has increased by 200% annually. over a year.

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