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WORKSHOP 41
AGREEMENT
First edition
2023-11
Guidelines for live streaming
marketing service
Reference number
IWA 41:2023(E)
© ISO 2023
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IWA 41:2023(E)
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© ISO 2023
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
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Published in Switzerland
ii
© ISO 2023 – All rights reserved
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IWA 41:2023(E)
Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 General principles . 2
4.1 General . 2
4.2 Credibility . 2
4.3 Compliance . 2
4.4 Integration. 2
4.5 Capability. 2
4.6 Customization . 3
5 Service process . 3
5.1 Account creation and operation . 3
5.1.1 General . 3
5.1.2 Account creation . 3
5.1.3 Account operation . 3
5.2 Live room created . 3
5.3 Warm-up and promotion of live streaming marketing . 4
5.4 Live streaming marketing in progress .
...