IWA 41:2023

Guidelines for live streaming marketing service

IWA 41:2023

Name:IWA 41:2023   Standard name:Guidelines for live streaming marketing service
Standard number:IWA 41:2023   language:English language
Release Date:26-Nov-2023   technical committee:ISO/TMBG - Technical Management Board - groups
Drafting committee:ISO/TMBG - Technical Management Board - groups   ICS number:03.080.20 - Services for companies
INTERNATIONAL IWA
WORKSHOP 41
AGREEMENT
First edition
2023-11
Guidelines for live streaming
marketing service
Reference number
IWA 41:2023(E)
© ISO 2023

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IWA 41:2023(E)
COPYRIGHT PROTECTED DOCUMENT
© ISO 2023
All rights reserved. Unless otherwise specified, or required in the context of its implementation, no part of this publication may
be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on
the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below
or ISO’s member body in the country of the requester.
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Published in Switzerland
ii
  © ISO 2023 – All rights reserved

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IWA 41:2023(E)
Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 General principles . 2
4.1 General . 2
4.2 Credibility . 2
4.3 Compliance . 2
4.4 Integration. 2
4.5 Capability. 2
4.6 Customization . 3
5 Service process . 3
5.1 Account creation and operation . 3
5.1.1 General . 3
5.1.2 Account creation . 3
5.1.3 Account operation . 3
5.2 Live room created . 3
5.3 Warm-up and promotion of live streaming marketing . 4
5.4 Live streaming marketing in progress .
...

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