The first is that the quality of public brands is guaranteed, and the second is confidence in China, both cultural and economic.
In recent years, national trend elements have become more and more popular and have moved to the forefront of the market in the fields of culture and consumption. The national trend generally refers to daily products and cultural and creative products containing traditional Chinese cultural elements. Today, the domestic fashion industry has become a very representative composite industry, covering many fields such as shoes and clothing, cultural and creative industries, entertainment and digital products. In China, Li Ning, Lao Gan Ma, Harbin Beer, Forbidden City Cultural and Creative Industries, etc., traditional brands have explored Chinese traditional culture through marketing strategy.cross-border and common rque, remodeled their brand images, better adapted to the preferences of young people, and stimulated the cultural confidence of consumers, has come out of the woods. Wear a sweatshirt with the word "China" printed on it, pair it with a pair of Li Ning or Hongxing Erke sneakers, drink a cup of milk tea with the logo "Cui Yingying Holding Fan", enjoy a dessert baked in the Chinese, and maybe even have a Zhi Diao Hua lipstick in your bag, the national trend affects the lives of contemporary young people in all aspects. Wen Heyou and Chayan Yuese are both representatives of the "national trend" among new mainstream brands. In recent years, the "rise of national trend" has almost become a new recognized consumption trend.
The national trend is also an aesthetic trend among young people. "The education that the younger generation has received determines that they will appreciate the aesthetics ofMany Chinese elements." As for new mainstream brands, the whole development logic is very strong in establishing characteristics based on Chinese culture and Chinese lifestyle.