1. The current diversion of traffic to physical stores constitutes a subversive change from the previous conception of diversion from physical stores. In the past, the goal of running physical stores was to reduce profits and be cheaper than others, so customers would do so. You like to choose your house to consume. As a result, everyone will do this and form a price war, and no one will ultimately be the winner.
2. abundant products and thoughtful services. Physical department stores are everywhere, both online and offline, and many platforms are encroaching on physical stores. In such circumstances, any traditional method of traffic drainage is useless. Only by enabling the free experience mode can it be regarded as a good remedy for the current traffic drainage. You need to develop a series of complete products.In thise series, you keep 60% of the products to guarantee income, and leave 40% of the small, low-profit series products to serve customers as balance or free gifts. It is absolutely undesirable to allow a product to make money, then you will definitely be in a bind.
3. Take me as an example. We are in the tire wholesale and retail automotive service business. , you get free roadside assistance, windshield wipers, glass of water, four-wheel alignment, quick and easy repairs, added antifreeze, small conveniences, small accessories , etc. Everything is free all year round, and these free projects serve to attract traffic to products or services. We need to make sure that the products that our peers' small stores use to make money are truly free for us, and that cross-border flights are slowly crowding outour peers' stores that are smaller than yours. We have also launched a 6-month trial period. If you are not satisfied with a product consumed in our store within 6 months, we will return or exchange it unconditionally. These are real traffic diversions, and there are many invisible diversions as well. For example, the decoration of your store, the presentation of goods is grand and rich, the store is clean and bright inside and outside, the welcoming of people, the appearance of people and the explanation of articles are all invisible and essential weapons to attract customers.