The cost remains unchanged and there is nothing to increase the price. Once the price is increased, a large number of customers will be lost. Due to China's large population and high demand for drinking water, the drinking water industry has a large market space and many drinking water manufacturers have seen the day. Competition between mineral water producers such as Wahaha, Nongfu Spring and Cestbon is extremely fierce. Drinking water is the most important necessity in people's lives and the most commonly used survival equipment. So you can see the sales of drinking water every time you enter a supermarket.
We all know that the price of drinking water sold in supermarkets rarely increases; 10 years ago, they sold water for 1.2 yuan, and this is still seen ten years later. later. For example, Jiangxi Runtian mineral water was sold for 1 yuan ago.10 years, but it is still sold for 1 yuan 10 years later. Why is this happening? Is it because the quality has declined? As we all know, the fundamental logic of business in general is cost of sales minus costs. Hidden resources, like energy. So, to answer this question, we must start with the cost of mineral water.
Most of the products sold in the market usually require the calculation of raw material cost,production cost, distribution cost and marketing cost. And most production materials are limited, and with the reduction of raw materials, the cost of raw materials will naturally increase, which directly affects the price of the product and therefore increases. However, raw materials for water production are almost inexhaustible and there is no possibility of increasing the cost of raw materials. The technologyDrinking water batch processing technology will not change much. In this way, one bottle of bottled water minus the water cost, mass production cost and transportation cost constitutes the net profit of water.
Combined with what I just said, the drinking water industry is very competitive. Consumers often use these daily necessities and quickly get information about price fluctuations. So once the industry is in trouble, it will attract the attention of consumers. When prices rise, consumers inevitably choose drinking water from different brands that offer the same taste and functionality. The price of mineral water has therefore not increased. Everyone can drink it with confidence because there is no problem with the quality of the product.