At this Shanghai Auto Show, BYD, the new domestic passenger car sales leader, made many moves. Dynasty.com presented the Song L concept car. In addition to announcing the pre-sale of Seagull, Ocean.com. also launched the Destroyer 07, a successful model.
At the press conference, BYD mentioned that the upcoming 07 destroyer is mainly priced in the price range of 200,000 to 250,000 yuan. As soon as the news was released, it attracted widespread criticism. this price is already the same as that of the Han DM. -i is almost the same. How can the Destroyer 07, which is a mid-size sedan, be sold in the same price range as the Han DM-i, which is a mid-size sedan. a sizeable and large sedan?
So, how much should Destroyer 07 be sold for? We can analyze it in detail from aspects such as product positioning.
The productit Ocean Net's flagship hybrid, BYD's first B-class plug-in hybrid sedan
If Seal is BYD's flagship pure electric sedan from Ocean Net at this stage, Next, Future Destroyer 07 is Haiyang.com's flagship plug-in hybrid sedan, and it is also BYD's first B-class plug-in hybrid sedan.
The length, width and height of Destroyer 07 are 4980/1890/1495 mm respectively, and the wheelbase reaches 2900 mm. The official definition is a Class B+ model, which is a large mid-size sedan. .
For reference, the length, width and height of BYD Seal are 4800/1875/1460mm and the wheelbase is 2920mm, while the length, width and height of Han DM-i are 4975/1910/1495 mm; , and the wheelbase is 2920 mm.
This is a very interesting question. As a mid-sized car, the Destroyer 07 is even longer than the Han DM-i, which is amedium to large sedan. The difference in wheelbase is only. 20 mm According to the official, there is really nothing wrong with the Destroyer 07 being defined as a B+ class sedan.
So if you just look at the size, it seems that there is no problem with the Destroyer 07 focusing on the price range of 250,000 to 250,000 yuan? But its true positioning still remains to be determined.
A small horse and a big cart? The 1.5 L version clarified its true positioning
After the release of Destroyer 07, BYD officials determined its power parameters, the new car will be equipped with the DM-i system , provided that 1.5L and 1.5T versions are available; the 1.5L engine has a maximum power of 81 kW and a maximum torque of 135 N·m; the corresponding electric motor has a maximum power of 145 kW and a maximum torque of 325 N·m. with a gearboxE-CVT and acceleration time from 100 kilometers to 100 kilometers is 8.2 seconds, purely electric cruising range under NEDC operating conditions is 121 km and overall fuel consumption when lost power is 3.9 L/100 km.
The 1.5T engine has a maximum power of 102 kW and a maximum torque of 231 N·m. The corresponding electric motor has a maximum power of 160 kW and a maximum torque of 325 N·m. an E-CVT gearbox. Acceleration time is 7.9 seconds. The purely electric cruising range under NEDC operating conditions is available in two versions: 121 km and 200 km. The corresponding fuel consumption is 4.2 L/100 km and 4.4 L/100 km respectively.
As we all know, DM-i system equipped with 1.5L engine currently only appears in compact cars such as Qin PLUS DM-i, Song Pro DM-i , Song PLUS DM-i, etc. This is the first fois that it appears on a B-class car like the Destroyer 07, which inevitably gives the feeling of a small horse-drawn cart.
Clearly, this is a model that seeks ultimate fuel economy. It has a large space comparable to the Han DM-i and has lower fuel consumption than the Han DM-i, but the power is lower. The positioning is actually very marketable. After all, many users are sensitive to fuel economy.
To put it simply, the 1.5L version should appear as a mid-low range model, which also means that its positioning will be lower than the Han DM-i should be; appears as a high-end model, the positioning is close to or identical to that of the Han DM-i.
Actually, looking at the current range of BYD plug-in hybrid sedans, the official price range of the Qin PLUS DM-i Champion Edition is 99,800 yuan to 145,800 yuan, while the official price range of Han DM-i It is 217,800 yuan to 321,800 yuan.
Between these two models, BYD has a vacant product, especially in the price range of 150,000 to 210,000. At present, BYD only offers pure electric models and does not offer plug-in hybrid cars. not very well suited.
So, in the author's opinion, this price range is likely to be reserved for the Destroyer 07, but this does not mean that the final guidance price range of the Destroyer 07 is will be between 150,000 and 210,000 yuan. This is obviously a bit scandalous. If a B+ class plug-in hybrid sedan is offered in this price range, it means that BYD has really given up its profits and will completely kill its rivals.
Yes, but not necessary.
Competition in the market is nowhere near as intense. This method of killing a thousand enemies andlosing eight hundred for yourself will certainly be used by manufacturers, but it will certainly not be used by BYD as a leader. .
The final guide price range of Destroyer 07 is not expected to be as high as 200,000 to 250,000 yuan, but it will not be as low as 150,000 to 210,000 yuan, 170,000 to 250,000 yuan might be a more ideal range. Price range; the guide price range of the main sales model is expected to be around 170,000-210,000 yuan. The highest indicative price range is reserved for the version with a range of 200 km. Due to its larger battery capacity, it should be comparable to the version with a range of 121 km. . Big price difference.
As for the 150,000-170,000 range, BYD will obviously fill it with other models in the future.
Not only fill product gaps, but also revolutionize the lives ofClass B cars in joint venture?
The importance of Destroyer 07 for BYDBut it is about much more than just bridging the gap between Qin PLUS DM-i and Han DM-i. Its greatest importance lies in the frontal robustness of the joint venture's B-class sedan.
The starting price of Qin PLUS DM-i Champion Edition is 99,800 yuan, which actually revolutionizes the life of the joint venture A-class sedans. The current joint venture B-class sedans actually cost between 170,000 and 250,000 yuan of battery life, so if the Destroyer 07 really has a similar price, it will be a weapon for BYD to revolutionize the life of B-class cars in joint venture.
Common B-class gasoline sedans such as Accord, Camry, Passat, Magotan and Mondeo, which are currently selling well, will face direct competition from Destroyer 07. < /p>
Assuming that the stability and economy ofDM-i system fuel have been recognized by the market, and under the temptation of policies such as unlimited green license plates and purchase tax exemption, I believe It is difficult for users not to be interested in the DM-i system. The Destroyer 07 is tempting, BYD has really once again offered a model with precise positioning.
Han DM-i swept the medium and large car market, and Qin PLUS DM-i swept the compact car market. In 2022, they both won the No. 1 sales volume title in the market segment. all year or just one month; The goal of Destroyer 07 is actually very clear, that is, to win the sales championship in the mid-size sedan segment, so there really is not much time left for the B-class sedan joint venture.
Conclusion
All the above prices and other factors are extraauthor's guesses based on the Destroyer 07. Whether these guesses are correct, the answer cannot be left to the Destroyer 07 will be announced when it launches in the third quarter.
The mid-size car market has been dominated by joint venture brands for many years, and the Destroyer 07 could be the key to allowing independent brands to break the situation. This ends BYD's history of not having a mid-size sedan. With Qin PLUS DM-i and Han DM-i Zhuyu ahead, the author believes that the future of the 07 destroyer is also bright.
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