Over the past year, we (poisonous tongue**) tried dozens of themes and encountered countless problems, but finally overcame the bottleneck and summarized three themes that will be popular in a short selection of video topics:
(1) Education of young people
As long as we talk about the growth of children and the harms of poor education, everyone is very concerned, no matter school, family or. society, we can draw advice from it, triggering a resonance.
(2) Women's safety
Primary users (such as girls living alone) are of particular concern, while non-essential users, such as parents, husbands , boyfriends and best friends, are easily If you take on this role, they will want to pass it on to the people around them.
(3) Economic wealth
The economy is closely linked to everythingworld. Financial freedom is most people's lifelong pursuit. At the same time, economic strength is also a powerful manifestation of financial freedom. national strength.
Since change is ever-present, it is better to teach people to fish than to teach them to fish. Next, I'll explain the fundamentals of finding topics that can become popular.
Step one: establish a thematic database, a database of user requests that can be continually expanded.
Because users will only stream content that can satisfy their needs. Different dimensions have different needs.
For example, in terms of age, miners, workers and the elderly have different concerns.
Which dimension is best for dividing the content you create?
You have to analyze it yourself, rank the importance of one, two and three, and make an inventory of important needs, so that there is continuity.
Step 2: Rather than understanding users, it is better to understand their concerns!
Due to the epidemic, we made two narrations, "Mask Popular Science Short Film" and "Ebola". The subjects were chosen along the same lines. The first one was average, but the second one was a blast. For what?
First of all, we are talking about epidemic prevention, and we have taken the first step: understanding user needs. But the story of "Ebola" is full of individual experiences, such as the disease process, bats carrying the virus, unintentional transmission to family members, 21-day quarantine, separation from loved ones, etc. Users’ “concern” is invisibly established. With this type of concern, users will actually act et generate “motivation to spread.”
Chinese people's concerns are often related to livelihood issues, such as housing, medical care, insurance, child safety, parent-child education, etc. The three directions mentioned at the beginning are easy to explode. subjects of people's livelihood.
To summarize: continually dig into users' deepest needs, constantly try to adjust, find a topic that suits you as quickly as possible, and create a flagship product.
How to select topics, publishing techniques, review instructions and more exclusive methods, and get them through online consultation
**The Thing The most important thing for promoting a website is to attract users. There are two points: attracting and retaining users.
First point, the best way is search engine optimizationche, that is to say SEO. Optimize key keywords, especially Baidu, such as the recent popular **, such as Tangshan earthquake, Suicide Squad, your network.If the website can be ranked on Baidu's homepage, it must be very effective. There are also other promotion methods, such as posting on entertainment forums, creating multiple blogs to provide the latest porn information, posting more links, posting pornographic movies and TV series popular ones and adding a watermark to your website. an advertisement at the beginning and end of the movie, and then upload it to major online video sites such as Youku and Six Rooms will have a good effect.
The second point is that to retain users, you need to work hard on the user experience and make the website as beautiful and grand as possible. It doesn't have to be too sophisticated, but iIt should be comfortable to watch. and it should be updated regularly* *Information, users can easily view it on your website** or download it quickly, allowing users to find what they need, then it is relatively invincible.