What should SEO promotion companies do?

To give an example from daily life, if you are resting at home on the weekend, lying on a soft sofa, and you want to wholesale the mobile phone data cables used in the business on Baidu, after entering the data cable into the Baidu search bar, Among thousands of business websites, which one attracts your attention the most? Whether ranked by price or ranked by sales volume, which product at the front or back stimulates your purchasing desire the most? I think everyone's final choice is the seller at the top, not the products on the second page and beyond.

According to the sharing of many SEO promotion companies, everyone can summarize the basic content of SEO work through peer practice:

1. Content Building: It is very simple and users cannot do it. Have “this” content thatvery valuable and only available to you is not considered successful.

2. Competitor Analysis: How Are Peers Doing? What place do we have left? In other words, for SEO, how to differentiate and organize keywords?

3. Coordinate resources: Work to secure company resources to help you make SEO changes. Large companies need sufficient data coordination and persuasion capabilities.

4. Optimization of site details: various tags, link. adjustment

5. Offsite Optimization: Exists primarily in external link building, including many posts, replies, and friend links

6. Iterative optimization: through analysis of existing data. , cyclical changes and continuous improvement of various indicators of website user experience (bounces, conversions)

It is not difficult to summarize theCommon SEO thought above.

Let's simplify the ideas above first:

1. Content Construction: Is this the content the majority of users need right now?

2. Competitors: What are your competitors doing? How to differentiate yourself?

3. Coordinate Resources: What resources should we coordinate to promote this SEO change?

4. Onsite Optimization: Take your SEO details to the extreme

5. Offsite Optimization: When the website is live, how to promote it and create links to promote it. inclusion and classification

Next, if we better understand the essential thinking of SEO and combine it with product manufacturing, we will get the following:

2. Competitors: What is the competitive pressure? What are your opponents doing?

3. Coordinate resources: What resources do we need to coordinate to make this product?

4. Create Products: Why does your product attract users? Make your product the best

5. Channel Optimization: When this product is finished, how do we notify users? How can you make it easy for users to enjoy or purchase your product? How do you maintain a remarketing relationship with existing legacy users?

6. Improve the product: What is the user experience like? What areas need improvement?

1. What do you want to do?

2. Does anyone else do this? How are you ?

3. What kind of help should I find to help me accomplish this?

4. Do your best at what you want to do

5. Dotell others what you do and sell it gently

6. The experience is constantly improving. Therefore, in fact, SEO has similar theories in all walks of life. It is a pervasive theory of product manufacturing and promotion, creating a traditional thought process that allows users to know, like, and buy things.

The difference is that SEO builds websites and the users it faces are search engines. Moreover, SEO in the narrow sense is aimed at users who are search engines (I discovered your site → oh, it's not bad, I explored it → and showed it to you in the rankings), while SEO in the broad sense is oriented towards search engines and users (implying user experience). We often say “one thing, one thing, all things,” and that’s probably true.

The difference betweenSEO and Online Promotion:

However, this is not about online promotions. It is simply an increase in the number of external links to a website, and the website ranks well. on search engines and an increase in search engine inclusion and website visitors. So how do we overcome the bottleneck of qualitative change? To achieve qualitative change, we must rely on the accumulation of SEO, which is the principle of "how quantitative change turns into qualitative change". So we need to completely abandon the concept that “SEO is online promotion” and re-understand and learn. .

First, you need to position the website. Whatever activities and products the company operates, the website must match them, and subsequent costs and gains must be taken into consideration.we. For example, Mai Baobao mainly deals with fashion bags. She segments her products and does SEO, which has had good results.

The second step is the website building and SEO stage, and doing a good job of on-site and off-site optimization.

So strictly speaking, SEO is not the same as online promotion, and online promotion must go through the SEO stage, otherwise online promotion will lose its own meaning and its role.

Second, SEO should pave the way for online promotion, and online promotion relies on early SEO optimization to maximize the advertising effect through other non-SEO means.

Third, the objects of SEO and promotion on the Internet are different. The object of SEO is the website, while the object of promotion on the Internet is the entire activity, products, brand and overall image of the company.

What should SEO promotion companies do?

SEO companies need to understand the changes, because only by constantly refining their own technology in the midst of changes can they better understand the core technology of SEO. No matter how SEO evolves, it changes due to changes. Since there are traces to follow, we can discover the problem.

Although SEO is constantly evolving, most of the basic theories and knowledge remain unchanged. These unchanged elements are what SEO companies need to master the most because they are the core of SEO. So, when doing SEO, you need to pay attention to changes, but also look for things that remain unchanged amidst the changes.

What SEOs should doWhat you do every day is basically dealing with websites, and negotiating prices, quotes, reviews, etc. is inevitable. with customers! For every website SEO operation, we need to list an operational plan and do a detailed analysis based on different website conditions. What stages should a website be divided into when carrying out SEO operations? Then we perform the relevant operations on each website based on our time.

SEO: What are the methods to handle website demotion?

1. Website Traffic: SEO optimization of a website can drive a large amount of effective traffic to business websites.

2. Zero cost for clicks: Website SEO is the most important way for businesses to promote online, and it can cooperate perfectly with auctions.

3. Able to Compete with Peers: When users search the internet, they aren’t always only searching for their peers.

4. Keyword advertising is online 24 hours a day: Keyword rankings are online 24 hours a day, allowing customers to see you at any time.

5. Low investment and high returns: invest once, enjoy long-term promotional dividends, maintain good rankings and keep producing orders.

6. Enhance brand influence: Baidu, 360, Sogou and Google rankings are simultaneously improved, allowing the entire network homepage to be dominated, maintaining rankings and continuing to produce orders.

7. More affordable than auction advertising: Expenses are less than 1% of auction advertising.

8. Precision Marketing: SEO Optimizationwebsites belongs to search engine marketing, which can get more accurate traffic and bring continuous high-quality marketing orders to the business.

Yongke

How to improve your website's search engine ranking?

1. Emphasize on updating articles with great content and entering keywords

p>If you want to rank higher in search engines, you first need to know how search engines search ranks. For example, Baidu, the largest search engine in China, crawls most web pages across the entire network and sorts web pages in order using its own algorithm. This ranking is the ranking that SEO should optimize. First of all, Baidu will be ranked based on the number of webpage clicks and user likeability, which requires the website content to be of high quality. If the itemsof the website are not recognized by users, it will be difficult for even the best SEO personnel to achieve good rankings.

2. Original and collected articles at the same time

In Baidu's algorithm, original articles will be relatively easy to get higher rankings, but that doesn't mean a website can rely on them entirely . on originality. The article will get a great ranking, and collecting high-quality articles can also provide great help in SEO optimization. The desired outcome for search engines is to be able to present users with the information they want most at the moment. User needs therefore also constitute a very important reference in the weight of search engines.

3. Optimize Internal Website Links

Internal website links are official from Baidu. It is one of the optimization methods.on SEO of websites recommended by Fang, it is therefore also an essential operation. Although other methods can sometimes achieve better results, much like the scenes that often appear in martial arts novels, some "talented" people take a different approach and find the limelight for a while, but in the end , they always are. will lose to the “slow” disciples who practice their basic skills regularly from the very beginning.

1. Adjust the quality and quantity of updates on the site

Faced with a downgrade, the first thing to consider is the quality of the articles. on the site If the originality or false originality is not enough, it is very likely that the website will be demoted. At present, we need to change the routine of posting articles on the site in the past and carefully write highly original articles. If we persist forsome time, this will play some role in restoring the site's ranking. .

In addition, the number of articles published on the site each day is also very large. I once had a site that was downgraded and this is how I handled it: I stopped updates for half a month, then I suddenly updated a post, then I continued. I kept updating for the next week, then suddenly updated two posts, then stopped updating again over the next three days, then suddenly updated three items. Slowly, I started updating every day, and the number of updates gradually increased until the normal number of updates was restored. A month and a half later, my website ranking miraculously recovered. Of course, this method is not applicable to all websites that have been demoted. It is necessaryto adjust the number of sites according to actual conditions.

2. Carefully check the friendly links of the website.

Friendly links are also one of the possibilities of website demotion once the webmaster brothers find that their website ranking is bad. removed, it is necessary to carefully check each friendly link and remove all friendly links that have been demoted or have abnormal snapshot ranking. If conditions permit, it is better to replace a few friendly links with normal rankings, relevant content and the latest snapshots. Although this does not guarantee that weight can be restored, it can at least play a beneficial role.

3. Reduce the number of external links posted

Many websites get downgraded due to over-optimization. As the saying goes, too many external links will also result in too muchexternal links. the website is demoted, the webmaster brother must have a clear understanding at that time and cannot blindly follow the number of external links. While reducing external links won't necessarily have an effect, the websites where the author does it will also regain their weight, so you might as well try this method.

4. Close the website for a while

Many people will have difficulty understanding this. In fact, it is indeed one of the ways to restore weight. the website is closed, you can bring it back. If the status is set to 503, the spider cannot crawl normally, it will determine that the website has expired for a short time, and the page snapshot will usually be deleted. immediately in the short term. When the website is reopened after a while, the bots can crawl normally. At that time, there may be unexpected gains. The search engine is successfulptible to restore the weight of the website to an earlier time when the website was closed. The site will rank again and its weight will return naturally. Of course, the author does not guarantee the correctness of this method, but it has been tried on some Internet sites.

5. Replace server or space

In fact, server stability also has an impact on the weight of the website, and even if there are punished websites on the same server, it can also have an impact on your own site, replacing a new server at this time can bring your ranking skills back to life. Of course, the author recommends that it is better to choose a host with an independent IP address and not share the IP address with others. Usually, these small details can determine the success or failure of the website.

6. Full-scale website overhaul

Some people may think that changesMajor changes made to the website will harm optimization. In fact, you can try for websites that have them. have been demoted, and they will be demoted anyway. That's right, if it has no effect, there will be no greater harm. In fact, the author has personally tested this method, and it cannot be said that it really works. According to the author's analysis, when the website is completely revised, the crawl frequency of the spider increases and the weight of the website is recalculated. . At this point, there is an opportunity to restore weight.

The six methods presented above are the methods often adopted by Souwai students when faced with a reduction in the authority of a website.